Few decisions are as difficult in the business world than those following the realization that the business unit is wrongly positioned to suit the current mission. Emotions tend to overwhelm good business reason, and sometimes decisions that seem to make sense are bad for many other reasons. This is not a course taught in business school, and managers are often ill-prepared to deal with the difficulty of the decisions needing to be made.
- Mistrust in this type of situation unfortunately runs rampant. Even when it seems silly, it is still there. I once attended a management holiday party prior to an upcoming major January restructuring; all of the attendees there knew what was pending and there was a somber overtone to the festivities. Our business leader had gifts for everyone on the team, beautiful candles chosen by his spouse that in any normal environment would be highly valued. But some of the candles were short and stout, some of them were taller and thinner, and team members started whispering about who got the tall thin ones versus who got the short stout ones, and attributing that to who goes and who stays. It was terrible! Yet no matter how silly it was, it still remained on people’s minds.
- Remember to always act with concern and compassion for the entire employee population during this time. Good people face job loss; we should never treat affected employees as if they are lower than others or that they don’t have value. Frankly, if they didn’t have value, then managers didn’t do their job in managing them out in advance of a downsizing event.
- With the broad employee population, develop a good communications plan with timing and message that precedes the event, to develop an understanding of business conditions and why this is the only alternative, not so far in advance that all of your best employees run for the exits — but also not so far delayed that they all see it coming and by not discussing it your leadership credibility becomes damaged. Best practices also include individual one-on-one discussions with each ‘survivor’ employee following the event, detailing changes in job responsibility but also take the opportunity to genuinely note his or her specific value to the organization. Have each manager perform due diligence on these discussions; they become memorable and valuable to the employee.
- Team unity also hinges on the belief among the employee population that the process is built upon the highest level of integrity, that this is a necessary action designed for the best possible future, that selections were made fairly and not just among the “good old boys” network, and that impacted employees will be treated fairly with sufficient severance and outplacement. Employees also need to believe that another event is not going to happen again in six months or a year; if they believe this, your best employees are going to be headed for the exits anyway. If you think this restructuring isn’t going to put your business in the best possible cost and strategic position following the job eliminations, then cut deeper to avoid another short term downsizing.
- I’ve seen organizations believe that they are doing exiting employees a favor by announcing job elimination weeks or months in advance and having the employees work until their departure date. In my opinion, this does not help team unity at all — it creates an awkward situation in the work area and it doesn’t take long before the work that affected employees are doing becomes less and less meaningful. My recommendation would be that if you want to give them extra time, set up a career center and have them focus their time on finding a new position elsewhere, which is the most important thing for them.
- Leadership team unity is a complex topic unto itself; because of their role in helping to select team members who stay or go they have to be involved in advance. They are in unfamiliar territory, they may have to choose between personal favorites and hand-chosen team members, and they may feel that they are personally at risk as well. They need to be given guidance on how to choose (I strongly recommend a decision matrix here), with specific objectives by budget and headcount.
- Leadership team process needs oversight, typically by the business leader and the HR leader. Keep fairness and equity an objective and decide in advance how to handle potential angles that may cause team distrust after the restructuring event is over. For example, decide what ‘headcount elimination’ and ‘budget reduction’ mean in practical terms. Eliminating a job that the manager was “thinking” or “planning” to add next year (therefore avoiding one more current team exit) becomes viewed with distrust. However, eliminating a job that was just recently vacated and actively posted is different; so also is one that has been recently approved by a job requisition process and there is current activity to fill. Eliminating a job or headcount by outsourcing the process may be appropriate, but then the cost of the outsourced process needs added back to the budgetary side of the discussion and must not be missed. It’s best to decide and communicate these things in advance so as not to damage your own credibility later.
- I recommend a single, across-the-board objective for headcount and cost reduction, such as 15% in all areas. Yes, some teams are stronger and have better players, some teams are more critical to the business mission, some teams have been managed tighter and more cost-effectively than others. Yet when downsizing is looming, every decision becomes suspect and subject to charge of favoritism; even if not, the residual after-effects following a restructuring may cause team members to look upon each other with mistrust if one team is significantly less impacted than others. Facing the same difficult objective that is evenly distributed across the board can actually help to bring management teams together. I’ve seen the establishment of a “strategic team” to make the tough decisions for the business, but a pending downsizing tends create a much less sharing environment and management closes ranks. Agreement becomes very difficult and this approach tends not to succeed.
- The business must maintain confidentiality. No messages until according to plan, and don’t ‘leak’ word that announcements will take place at a future time — wait and delay is disastrous to employee productivity and morale. You cannot tell your best employees that they are ‘safe’ just to try to keep them from leaving during the stressful situation. By definition, those who you do not tell this are not ‘safe’. And sharing this prior to completion of your process may run the risk of being wrong.
- Time the restructuring announcements appropriately. Do not send a terrible message by waiting until Friday of the workweek. Recommended would be a Tuesday or a Wednesday; don’t arbitrarily cancel all meetings in advance of that day — you’ll be signaling the upcoming event to employees. Start right away at the beginning of the workday — don’t let managers agonize in wait. Train managers well in advance, and script employee discussions with role play so all are comfortable that they are ready, preferably without reading from the page. Prepare Q & A responses in writing and test them on managers in advance. Experience tells me that this event is as hard on management making decisions and delivering messages as it is on impacted employees at the time. Move affected employees directly into de-briefing sessions with a trained outplacement specialist and begin their focus on a future process of finding a new job. Then following the exit discussions, call the remaining ‘survivor’ employees together and discuss new work arrangements and the priorities moving forward.
The strategic objective here is to avoid having your leadership team and employee teams become torn apart by behaviors during a downsizing or restructuring event. By thinking through several of these objectives in advance and keeping the concept of team unity as an important outcome, you stand a much better chance of being successful through the event.